MotivateYou App
Product Designer
Project Overview
MotivateYou is an app that connects life and business coaches with their clients. It also helps clients stay engaged and provides tools like analytics for coaches to track progress and communicate effectively. The app needed a complete overhaul to improve usability, scalability, and customer retention.
My Contributions
As the Product Designer, my role was to redesign the app from the ground up while keeping some existing features. I led the entire design process—from user research to interaction design and usability testing. Working with a small budget and a team of volunteers, we aimed to create the best possible product. Our main goal was to improve the user experience by solving pain points, streamlining workflows, and introducing a cohesive design system to support future growth.
Coaches found it challenging to keep track of their clients’ progress effectively. They struggled with the lack of a streamlined way to record and monitor client development over time. Additionally, they dreamed of a platform that could take care of tedious administrative tasks essential to managing coaching sessions—such as scheduling, maintaining progress reports, handling notes, and organizing client information. Without these tools, coaches often faced inefficiencies that took time away from focusing on what mattered most: helping their clients succeed.
Target Audience:
Primary users are professional coaches who use the app to manage clients and sessions.
Secondary users are clients who engage with the app for updates, assignments and communication.
Ideation
Brainstorming Methods:
Methods
- Interviews: Held one-on-one interviews with 5 coaches.
- Survey: Created Qualtrics User Survey
- Analytics review: Competitive analysis
Key Findings
- Navigation Issues: users found the app to be incomplete
- Onboarding Gaps: Users felt overwhelmed by the setup process
- Limited features: Coaches wanted more of the app to take on certain tasks
- Inconsistent UI: The inconsistent components caused confusion.
- App didn’t connect coaches to clients all that well.
MotivateYou App
Product Designer
Mar 2024 — present
Lightning Decision Jam (LDJ)
The Lightning Decision Jam (LDJ) is an exercise created by AJ&Smart as an easy way to help your team make faster decisions and find quick direction. This includes several exercises that help improve brainstorming.
The sail boat exercise
The Sailboat Exercise helps teams define a vision of where they want to go. Then, the exercise will help them identify risks, what slows them down, and what contributes to them achieving their objectives.
Impact – Effort Scale
An impact effort matrix (also known as an action priority matrix) is a decision-making tool you can use to prioritize tasks based on their potential impact and the amount of effort required to implement them.
Storyboarding (flow chart)
A storyboard is a visual representation of a story or narrative. It’s a creative process traditionally used to plot the key scenes in a movie or show. In this case, the story board is a flow chart to tell the story of the many scenarios facing MotivateYou app.
Personas
The team created a fictional persona based on actual interview findings.
