Project Overview
Branding plays a crucial role in communicating your company's identity and message to the market. A consistent brand presence helps reinforce recognition and reminds customers of the value and experience your business provides.
My Contributions
As a branding designer for various companies, I created visual identities that aligned closely with the values and messages stakeholders wanted to convey. My process involved understanding the company's mission, audience, and competitive landscape, then translating that into cohesive brand systems: including logos, typography, color palettes, and brand guidelines. These identities not only supported marketing efforts but also helped teams maintain consistency across digital and physical touchpoints. In several cases, my branding work contributed to stronger customer recall, improved user trust, and more cohesive product experiences.
Mixed Interactive
Brand UI/UX Designer
January 2014 — February 2016
Developed comprehensive branding strategies to elevate the company's profile and attract new clients. This included crafting visual identity systems, defining brand voice and messaging, and ensuring consistency across digital and print materials. I applied skills in logo design, typography, color theory, and layout to create compelling brand assets that resonated with target audiences. Additionally, I collaborated closely with marketing, product, and executive teams to align the brand vision with business goals, ultimately improving brand recognition, customer trust, and market positioning.
